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BIRTH WITH IRTH UNISEX T-SHIRT
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Birth with Irth:

A Mini-Manual to Pregnancy and Childbirth for Black People.

We are wishing our phenomenal Founder @iamksealsallers a Happy 5th Anniversary on her book “The Big Let Down: How Medicine, Big Business, and Feminism Undermine Breastfeeding”✨ As you continue blazing the trail for #BlackBirth and all things #Irth, know that your life’s work is instrumental in helping shift the maternal narrative for black and brown mommy’s and birth workers🤰🏾🤱🏽 Tomorrow, Monday, January 24, 2022, join Kimberly for a live read of her book from the California Breastfeeding Coalition annual summit! Visit the link information in our stories to sit in on the live read📚 Tune in at:
Noon EST
9AM PT #IrthApp #BookAnniversary #LiveRead #CaliforniaBreastfeedingCoalition #TuneIn #BlackBirth #MaternityData

In a conversation with @renitadyoung of the #BloombergBlackBusinessBeat, our Founder @iamksealsallers touches on addressing bias in #MaternityCare 🤎 “The #IrthApp was created to address what we know is happening in the black maternal mortality crisis, which is racism and bias maternity care being a root cause of that issue…We turn those qualitative reviews into quantitative data to work directly with hospitals, caretakers, and providers to improve our care.” #Bloomberg #BlackBirth
#BlackMomsDaily #BlackMaternalHealth

There's a lot of talk about doulas and their tremendous value to the Black birth experience. This is a critically important conversation. But we cannot forget that doulas are people. Their experiences may very well lead to carrying a great deal of trauma. What they witness as advocates and support professionals within the medical system is being reflected in the client review data provided by doulas engaging with the #IrthApp. We are all about taking care of birth workers who are taking care of birth. Irth is taking direct action by piloting a new ambassador program strategically designed for birth workers and those who care about birthing families. We're giving our select ambassadors unique opportunities that include: •Group therapy
•Mentorship
•Business building support
•Media exposure
•Access to exclusive pampering opportunities ✨because y'all deserve it👏🏽👏🏾👏🏿✨ If you're in NYC, join us to learn about our inaugural cohort launching in February 2022. Visit the link in our bio to access additional registration information. We say it loud. We say it strong. #DontForgetTheDoulas ✊🏽✊🏾✊🏿
#IrthApp #BlackMomsMatter #BlackBirth

Thank you for all you have done Dr. King. Today (and everyday) we’re committed to our mission of making Black birth safe, equitable and joyful. We do that by providing our community with a safe space to share and search reviews and then driving accountability and transparency by using those reviews to push for systemic change. Grateful for all the shoulders we stand on in the fight for racial justice in all areas of our lives.

Sooo proud of my friend and @theirthapp advisor @tonyalewislee and her film partner @pizelt for this one!!! A lot of time, intention and hard work went into this and I can’t wait to see it! As we know the U.S. maternal health system continues to fail birthing individuals— and Black women are disproportionately affected. And by affected I mean killed, nearly killed or left with traumatic and disrespectful experiences. @aftershockdoc
explores this chilling yet largely ignored crisis through the lens of indomitable individuals who have lost loved ones and are fighting to improve care for future mothers. Premiering at the 2022 @sundanceorg
Sundance Film Festival on January 23rd! So proud of @bizmacthe3rd @m_u_z for their leadership & fighting spirit. Get your tickets now!! Follow @aftershockdoc for all screening info! #aftershockdoc #blackmamasmatter #IrthApp #shiftingthenarrative

Sound On!! 📣📣
It’s raining PINS over here! So if you are a birthworker, doula, nurse, lactation consultant, childbirth educator or someone able to wear and share our Irth pins, please do! We have a limited amount to ship for FREE ! perfect for spreading the word in hospital settings or distributing to groups & at events. Check the link in the 🌲for the order form. Minimum order of 25! Please only order if you can and will distribute. 🙏🏾 Forget the MENS, come get your PINS!! 🤣 ***We do not own rights to this song or our founders @iamksealsallers impromptu edit of it!! *** #irthapp #blackbirthmatters #doulas #blackbirthworkers #lactationconsultant

Are you passionate about creating exciting content for Black women and other women of color? Irth app is hiring a content creator/social media manager. ✨📳✨
Irth, as in Birth, but we dropped the “B” for bias, is a digital platform to identify and address bias in maternity healthcare settings and to build a patient-centered accountability mechanism for equitable and respectful care.
The role will be responsible for creating engaging, original content (video, image, and text) and managing the day-to-day execution of a social media strategy for Irth that will increase our online presence, number of followers, user engagement, and awareness of the Irth app on Twitter, Instagram, Facebook, and Tik Tok.
You’ll provide bi-weekly analytics to understand KPIs, inform strategy, and monitor progress. Develop editorial calendar, enhance community engagement, suggest optimization strategies for all platforms. Create exciting ideas and execute special campaigns quarterly.
Must be comfortable in a “start-up” environment where objectives and needs may change quickly. This is a grant-funded role for an independent contractor. The rate is $25/hr for 10-15 hours a week, invoiced monthly to Narrative Nation, Inc.
Interested? Email irthapp@gmail.com with “Social Media Manager” in the subject line. Join our amazing team as we bring better birthing to bipoc mamas/birthing people in 2022 and beyond!

✨LAST CHANCE TO ENTER IRTH’S HOLIDAY GIVEAWAY✨ We want to make sure bipoc mamas and birthing people of color are feeling taken care of this holiday season! This giveaway features some goodie bags from our doula appreciation brunch and Irth awards earlier this month. Get some home pampering in with these skincare products and more! 📢 HOW TO ENTER 📢 ~Tag a bipoc birthing friend in the comments
~Answer this question below: What was or will be your must-have item to bring when giving birth? You must complete all three actions to be considered for the giveaway! GIFT BAG ITEMS:
~CeraVe Daily Moisturizing Lotion
~CeraVe Baby Moisturizing Lotion
~Skinceuticals Silymarin CF Acne Serum
~Irth “Birth With Community” T-Shirt
~Irth Notebook We’ll be choosing a handful of winners to receive a gift bag after the contest ends on Sunday 12/26 at 11:59pm PST. Happy Holidays and good luck! #momsofinstagram #blackmamasmatter #birthsupport #newmomlife #blackmomsdaily #giveawaycontest #postpartumjourney #birthwithconfidence #parenting #holidayseason #blackmaternalhealth #momnibus

Happy holidays to our community of black maternal health advocates, mamas, birthworkers and beyond! This year has seen a lot of growth for us, and we’re beyond grateful for the support we’ve received and community we’ve continued to build. We hope everyone is safe and healthy and feeling joy this season. If you’re newly postpartum or going into labor, we wish you the best possible care and health for you and your family. Since we had so many amazing shots captured, here are even more moments from this month’s doula appreciation brunch and IRTH awards. Thank you @mfin.leesy for being there to capture the fun 💖 PS: DONT FORGET ABOUT OUR HOLIDAY GIVEAWAY - See previous post for details! Wishing you all the best,
The Irth Team 💝 #happyholidays

✨IRTH’S HOLIDAY GIVEAWAY✨ We want to make sure bipoc mamas and birthing people of color are feeling taken care of this holiday season! This giveaway features some goodie bags from our doula appreciation brunch and Irth awards earlier this month. Get some home pampering in with these skincare products and more! 📢 HOW TO ENTER 📢 ~Tag a bipoc birthing friend in the comments
~Answer this question below: What was or will be your must-have item to bring when giving birth? You must complete all three actions to be considered for the giveaway! GIFT BAG ITEMS:
~CeraVe Daily Moisturizing Lotion
~CeraVe Baby Moisturizing Lotion
~Skinceuticals Silymarin CF Acne Serum
~Irth “Birth With Community” T-Shirt
~Irth Notebook We’ll be choosing a handful of winners to receive a gift bag after the contest ends on Sunday 12/26 at 11:59pm PST. Happy Holidays and good luck! #momsofinstagram #blackmamasmatter #birthsupport #newmomlife #blackmomsdaily

✨HOLIDAY GIVEAWAY✨ We want to make sure bipoc mamas and birthing people of color are feeling taken care of this holiday season! This giveaway features some goodie bags from our doula appreciation brunch and Irth awards earlier this month. 📢 HOW TO ENTER 📢 ~Follow @theirthapp
~Tag a bipoc birthing friend in the comments
~Answer this question in the comments: What was or will be your must-have item for your birthing bag? You must complete all three actions to be considered for the giveaway! GIFT BAG ITEMS:
~CeraVe Daily Moisturizing Lotion
~CeraVe Baby Moisturizing Lotion
~Skinceuticals Silymarin CF Acne Serum
~Irth “Birth With Community” T-Shirt
~Irth Notebook We’ll be choosing a handful of winners to receive a gift bag after the contest ends on Sunday 12/26 at 11:59pm PST. Happy Holidays and good luck! #momsofinstagram #blackmamasmatter #birthsupport #newmomlife #blackmomsdaily

Starting off the week with this read! 🗞🗽🙌🏾 NYC had created a coalition that will end bias and race norming in medical algorithms. These racial markers often end up negatively impacting bipoc hospital patients. We’ve seen this happen with the VBAC calculator and other algorithms that classify patients based on race. We know that even if two patients have the exact same medical history they will be potentially subject to different people with the addition of race. Technology has the ability to bring us forward, but only if its being designed with birth equity in mind. This coalition will hopefully bring a better birthing and overall healthcare future to NYC! Patients, OBGYNS, RN’s and other healthcare practitioners — Let us know what you think about racial norming and these medical algorithms in the comments below! 📢 Source: @zdnet_official #nyc #nycbirth #birthsupport #blackmaternalhealth #maternalhealthmatters #medicalracism #vbac #bipochealth #birthwithoutfear #birthwithoutbias

Today’s the day! We’ll soon be pampering doulas in our community with chair massages by @reservedandpolished followed by some bites by @blvdbistro !✨💆🏽‍♀️✨🥐 Later on at 3pm est, the awards ceremony and reception will be LIVE STREAMING to our IG, so join us virtually if you didn’t get to rsvp for in person attendance! Huge shoutout to our event production by @dellahsjubilation and our other collaborators for this amazing event! We’re happy to find si many folks who want to support and take care of doulas 💖 Venue - @re_gen_cy
Catering - @blvdbistro
Dessert Receception - @justdelightfull
DJ - @richniceevents Photographer / Videographer - @mfin.leesy

This weekend we are excited to hold space for and with NYC doulas for our first Doula Appreciation Brunch in recognition of the amazing work they are doing to keep Black birth safe and honored. At 3pm, we’re kicking off our first Irth awards where we will crown NYC Public Advocate @jumaane.williams for his maternal policy work and honor @glowmaven @mamaglow @chanel_porchia @ancientsong and @rachelenicks @birthqueenorg and @bolddoula for their outstanding leadership. 👑 The events of the day (which includes pampering and future building) will be followed by a dessert reception with @justdelightfull and music by @richniceevents 💃🏽💃🏽💃🏽 It was important to us to offer this free, so we have limited capacity for the brunch (plus Covid restrictions 😷) You can re-confirm your seat via email! But, WE HAVE 10 MORE SPACES AVAILABLE FOR THE IRTH AWARDS & DESSERT RECEPTION! 3- 6 PM Email irthapp@gmail.com to RSVP. Chair massage: @pamperedandpolished
Venue: @re_gen_cy_
Food: @blvdbistro
Let’s take care of the folks taking care of birth! 💃🏽💃🏽💃🏽

PUBLIC FORUM: How can Irth serve doulas? 🗣✨🗒✨🙌🏾 Please, answer below what kind of action will benefit doulas and birthworkers? What do your communities need most right now? It can be in regards to anything from hospital programs to local or national legislation that we should amplify. Sound off in the comments and there are no ideas to big or too small! As we gear up for our upcoming Doula Ambassador project we want to make sure we’re really taking care and hearing the concerns of the community we want to serve — this is a major part of Irth’s overall work! Also, don’t forget about our Doula Appreciation Brunch + Awards happening this Sunday! Stay tuned as we announce award recipients, our amazing event sponsors, and live stream info!

Today marks the first-ever White House Maternal Health Day of Action. In addition to substantial investments proposed in the Build Back Better Act, the Biden-Harris Administration is announcing new commitments to support safe pregnancies and childbirth, and reduce complications and mortality in the year following birth. We’re honored to be mentioned among the many commitments being made by organizations for our exciting partnership with @marchofdimes! Thank you @marchofdimesceo & the MaternalCARE team for partnering for community accountability and transparency! We are happy to know that our work is being recongized on a national scale, and hope that this administration comes through on their promises to financially and legislatively support organizations like ours. Grateful to the others fighting this fight like @4kira4moms @marchofdimes @blackmamasmatter @allysonfelix and more! Let’s continue to apply pressure on the #momnibus / #buildbackbetter and make sure the work doesn’t stop here — we have more to do! 📢✊🏾🗣👏🏾

Thank you, NY State Health Foundation for supporting Irth! We’re excited to help achieve better maternal care for Black and brown women and birthing people to New York. We’ve lost too many lives here to culturally incompetent and racist care. There are people in this state who want to see a better birthing future for all, and we’re making moves toward that goal. Stay tuned with us as we coordinate projects including hospital pilots that will directly influence how hospital care for birthing people of color. We’re also getting exciting things going in Rochester! 🙌🏾 If you’re pregnant or gave birth in NYC recently, please join this community by downloading the Irth app and reviewing your obgyn or birthing hospital. Link in bio to download! ✨📳✨ #birthsupport #birthwithoutfear #blackbirthmatters #blackmaternalhealth #buildbackbetter #birthworkers

Our founder @iamksealsallers will be presenting at NYU next week as part of an event being hosted by the Black Mothers Matter Committee! If you’re a local or a student to the NYU campus, remember that in-person attendance is limited, but webex is available. Advancing towards birth equity means keeping up the conversation with solutions in mind, and sharing thoughts on how to best support Black and brown birthing people. Tag your NYU area community in the comments below! The event is at 7:30am on Tuesday Dec 6th! To attend, contact Carina Hernandez: carina.hernandez@nyulangone.org or Gina Hurt: @gina.hurt@nyulangone.org #nyulangone #nyu #birthequity

On this Giving Tuesday, we’re grateful for the support of @glowe_collection. They make “the only maternity legging you’ll ever need, from pregnancy and beyond” and they’re a mom-owned business. Today through Thursday you can get up to 30% off Glowe products, and they’ll be donating 25% of sales to Irth. Head to the link in our bio, or go checkout @glowe_collection for some gifts that keep on giving! Together we can create a better birthing future. ✊🏾✨📢✨👶🏾 #givingtuesday #birthsupport #pregnancyjourney

Irth is a project of Narrative Nation, a New York-based 501(c)(3), that creates narrative-centered media and technology to address health disparities. Narrative Nation is a tech non-profit that champions health equity by democratizing the story of inequities to foster systemic change and catalyze behavioral shifts. Learn more at www.WeWriteUs.org