FOR IMMEDIATE RELEASE
New “Yelp-Like” App for Black and Brown Mothers to Rate and Review Ob/GYNs, Birthing Hospitals and Pediatricians, Launches in Apple and Google Play Stores.
NYC-based, Black-woman-owned, tech non-profit releases new digital platform to address a root cause of the Black maternal and infant mortality crises—racism and bias in care and bring public accountability and transparency to the medical system.
February 24, 2021
New York City— Irth, as in Birth but without the B for bias, a new digital platform to address a root cause of the Black maternal and infant mortality crises—racism and bias in care, launched in the Apple and Google Play app stores today. The app allows Black and brown women and birthing people of color to search and leave reviews of their OB/GYN, birthing hospitals, postpartum care and pediatricians, up to the baby’s first year.
Inspired by her own birth experience, Kimberly Seals Allers, a former senior editor at Essence, five-time author, and maternal health advocate, created Irth to leverage consumer power to bring transparency and public accountability to the treatment of Black and brown women in the medical system and to provide a front-end decision making tool for pregnant women and new parents.
“When I had my first child, I asked white co-workers and friends for recommendations, read all the “Best of” lists for hospitals and was excited to deliver at a highly-ranked institution. Instead I left feeling dismissed, disrespected and traumatized. Exactly opposite what my white peers had experienced. At that time in my life, I was not yet married and was finishing graduate school and was therefore on student health insurance. And that’s how I was treated—like an unwed Black woman with basic insurance. I never forgot that,” says Seals Allers.
Seals Allers is also an international speaker who has led community engagement projects to address birth and breastfeeding disparities in various U.S. cities. This, along with her personal experience, led her to creating this much-needed app
“People are not being treated the same way even at the same place. Countless studies point to the prevalence of racism and bias in provider care. Yet Black and brown birthing people, who are disproportionately dying during and after childbirth within the hospital medical system, have no way of knowing how someone like them experienced a doctor or provider. We deserve a public platform to share with others where we are receiving good care,” says Seals Allers.
On the back end, Irth builds the first national repository of experiences of care from Black and brown birthing bodies, turning those qualitative experiences into quantitative data to provide real-time, patient-reported insights to hospitals and providers. Together, Irth’s data will educate the field on perceived experiences of bias and racism, better inform current anti-bias training efforts and serve as the foundation of a new suite of educational tools, credentials, and hospital accreditation—all rooted in the lived experience of care.
Compelling research from Stanford University and other organizations demonstrates that implicit bias, concerning your race, class, gender identification, marital status or even sexual orientation can impact the care and treatment you receive. According to the most recent Listening to Mothers national childbearing survey (2018), “Black women, Hispanic women and women of other races/ethnicities disproportionately experience births with severe maternal morbidity (66%, 10% and 15% higher, respectively), relative to white women.”
Irth is a social change app and a product of Narrative Nation, Inc., a New York City-based and Black-woman owned tech non-profit that creates community-centered media and technology to address racial disparities in health. Irth is funded by the Tara Health Foundation, the California Health Care Foundation and the Grove Foundation.
www.irthapp.com | Twitter: @irthapp | Instagram: @theIrthapp
Narrative Nation also created Birthright, a podcast about joy and healing in Black birth, that centers positive Black birth stories as a tool in the fight for birth justice and to reverse the narrative of negative statistics that is common in mainstream media coverage of Black maternal health. Birthright, hosted by Seals Allers, is funded by the California Health Care Foundation. www.birthrightpodcast.com
Twitter: @iamKSealsAllers | Instagram: @iamKSealsAllers
About Narrative Nation, Inc.
Narrative Nation is a New York City-based non-profit that champions health equity by democratizing how the story of health disparities is told. Narrative Nation co-creates culturally relevant, narrative-centered technologies and media to foster systemic change and to eradicate health disparities. The unique, by us for us approach, puts members of the most affected communities at the center of its theory of change. Ultimately, Narrative Nation shifts the narrative of health disparities by shifting the narrator. Learn more at www.WeWriteUs.org
About Tara Foundation
Tara Health Foundation is dedicated to identifying and supporting innovative solutions that improve the health and well-being of women and girls. Tara Health is also committed to engaging peers to join in piloting and demonstrating the use of creative philanthropic capital to drive social and financial returns. Learn more at www.tarahealthfoundation.org