The only app where you can find prenatal, birthing, postpartum and pediatric reviews of care from other Black and brown parents. The #1 “Yelp-like” platform for the pregnancy and new motherhood journey, made by and for people of color.
Created by Black Breastfeeding Week co-founder Kimberly Seals Allers, Irth is a community platform that helps Black and brown families see ratings and reviews of hospitals and providers to find maternity and pediatric care where they feel heard, respected, and supported.
Anonymous community reviews help parents compare providers, identify red flags, and make more informed care choices while the Irth team uses that data to hold hospitals and providers accountable to preventing maternal disparities. You can leave an anonymous review that impacts real change today at irthapp.com
Irth’s National Milk Crawl brings Black families together for community-led stroller walks in cities across the country, connecting parents with local lactation providers, doulas, and midwives through joyful, visible gatherings.
Each stop features storytelling stations, product sampling, and a quilt collection station where families can add their stories to Black Breastfeeding Week’s Community Legacy Art Installation Project. Sign up for a milk crawl today!
Catch the Milk Crawl in six flagship cities—NYC, Chicago, Los Angeles, Memphis, Minneapolis, and New Orleans—plus three partnered activations in Philadelphia, Atlanta, and the Bay Area. Sign up for a milk crawl by clicking the button below!
See a sneak peak from last year’s festivities on the official Black Breastfeeding Week Instagram!
Be a part of history! The BBW Community Legacy Project gathers the real artifacts of Black breastfeeding journeys including photos, handwritten notes, fabric, a hospital bracelet, a nursing clip, whatever holds meaning—onto squares contributed by families across the country. We’ll stitch them together and unveil the art installation at our 15-Year Celebration in 2027.
Grab a square at a Milk Crawl stop or from a local community partner near you. Fill it with your story. Add it to ours.
Are you a community based organization interested in your event attendees being able to be a part of the Community Legacy Project? Reach out to the Black Breastfeeding Week team to sign up to support the project. The BBW team will ship you the materials and instructions for your event! Sign up to become a partner today.
When you sponsor BBW, you’re investing in the infrastructure of a movement. Your support powers four national activations working in concert: Irth’s National Milk Crawl in cities coast to coast, the We All We Got Community Legacy Project, preserving stories that never make it into textbooks or hospital records, the Who Got You? campaign honoring the people who show up for Black families, and Lactation Scholarships funding the next generation of Black CLCs and IBCLCs—directly closing the workforce gap that drives these disparities.
2026 is a bridge year, building toward BBW’s 15-Year Celebration in 2027. Sponsoring now means your brand is part of the story before the milestone moment and a name families see on the ground, in their hands, and across their feeds during the movement’s most visible chapter yet. Learn more.
Black Breastfeeding Week is a fiscally sponsored project of Narrative Nation, Inc., the 501(c)(3) nonprofit organization behind the Irth App.
As our fiscal sponsor, Narrative Nation receives and administers all donations on behalf of Black Breastfeeding Week, ensuring your contribution directly supports our mission to improve Black maternal and infant health.
4. Visit BBW’s Site
Founded in 2013 by Kimberly Seals Allers, Kiddada Green, and Anayah Sangodele-Ayoka, three nationally recognized maternal health advocates, it was created to celebrate Black lactation and to spotlight the unique barriers and cultural solutions Black communities bring to the conversation around infant feeding.
Visit Blackbreastfeedingweek.org to learn more about the organization’s history.
It is more than a phrase. It is a belief. A practice. A survival strategy. A love language. And at this moment, we feel it more deeply than ever. Black Breastfeeding Week was created because we needed our own space — a space to center our stories, our families, our babies, our bodies, our brilliance, our grief, our joy, and our solutions.
For 14 years, BBW has been powered by community care, collective wisdom, and the people who keep showing up for Black mothers, birthing people, babies, and families when systems do not.
So this year, our 2026 theme is: WE ALL WE GOT: 14 Years of Community, Care, and Collective Power
We are honoring the movement. Celebrating the builders. Lifting up the legacy. And calling our community forward.
5. Follow @blkbfingweek on Instagram!
From August 25–31, visit @blckbfingweek on Instagram each day for new updates on programming and how you can be in community!
Let’s celebrate, connect, and honor Black breastfeeding together.
Can't Make Our In Person Community Events? Support Us Digitally
Donate to Black Breastfeeding Week or shop Limited Edition BBW 2026 Merch on Irth Shop!
Irth is on Instagram!
IRTH was built so Black and brown parents could find and share honest reviews of their OB-GYNs, birthing hospitals, and pediatricians, so we could keep each other safe, and lead each other to birthing joy.
And now, we’re launching something that gives you the opportunity to hear the voices of real NYC parents and birth workers— nearly 1,700 to be exact.
Voices that have been left out of NYC`s quality improvement and accountability efforts.
And voices that guide what happens next.
Still can`t tell? Come back to @theirthapp tomorrow when the final piece drops.
This picture`s getting clearer. 🧩🗽
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#IRTH #BirthWithoutBias #BlackMaternalHealth #NYC
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We’re launching something special for champions. 🏆
New York expects excellence.
In birth care, too many families are still asked to settle for less. That changes now.
Can you tell what’s in store?
Come back to @theirthapp to watch it take shape.
Hint: We want you in the room on October 30.
Link in bio. 🔗
#IRTH #BirthWithoutBias #BlackMaternalHealth #NYC
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Unidos, somos más. Together, we are more. 🤎
This Hispanic Heritage Month, we’re not just celebrating, we’re standing with our Latinx mamas.
Because the truth is hard: nearly 40% of the Latinx community has lived without health insurance, and experts warn Latinx birth outcomes could mirror the crisis Black women already face. Same roots: racism, bias, and silence in maternal care.
But here’s what we know: when we share our stories, we protect each other.
Swipe through for five ways Latinx mamas can advocate for themselves, then read the full reflection on our blog to `hear our stories`. And leave a review of your providers on IRTH, so the next mama walks in informed.
Together, we are more.
🔗 irthapp.com/latinx-mamas-maternal-healthcare
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#HispanicHeritageMonth #UnidosSomosMas #LatinaMaternalHealth #BirthWithoutBias #MaternalHealthEquity
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The reminder every mom needs. 👏🏾
At our last Power Moms Brunch in Minnesota, our guest speaker @naturi4real shared this big lesson: your support system works best when you actually let it support you.
A powerful reminder to release the pressure to do everything alone, communicate what you need, and make room for support—whether that’s help with your kids, your career, or simply time to breathe.
This is us. This is IRTH.
Send this to a mom who needs the reminder. 🤎
And if you`re looking for a community of like-minded mamas, we got you.
Join the IRTH Digital Village.
Free and accessible for you. Link in bio.
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#PowerMoms #BlackMotherHood #MotherHoodJourney #MotherhoodUnfiltered #MomSupport
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We deserve 5-star care.
And that means so much more than leaving the hospital with a healthy baby. It means our mamas and birthing people have healthy experiences, too.
What does that look like? That we’re listened to and honored throughout pregnancy, birth and beyond.
That we’re treated with dignity, our questions are answered and we feel safe with the people caring for us.
For Black and brown families, there’s a deep history behind why we have to say this out loud.
We’ve heard the stories, seen the statistics, and many of us have even become the statistics.
But our experiences shouldn’t only matter when something goes wrong.
A healthy baby shouldn’t be the only measure of a “successful” birth if the person who gave birth walked away traumatized, dismissed or poorly treated.
Yes, we`re resilient, but resilience should never have to be the standard.
Five-star care should be.
And there’s so much we can learn from each other about what that care actually looks like.
From the parents telling us what happened in hospitals, doctors’ offices and birthing spaces across the country.
The moments when someone didn’t listen and the ones where they truly did.
The places our community would return to and the places they wouldn’t.
Having that knowledge is a GAME CHANGER and that’s the power of Irth.
When we share our experiences, we help each other see where five-star care is happening and where our community deserves better.
Join us in making five-star care the standard.
If you’ve received prenatal, birthing, postpartum or pediatric care, rate + review your experience in the Irth app.
Or right on our website. We`re serious.
reviews.irthapp.com (Link in bio.)
Your story could help the next family make more informed decisions about theirs. 📲🤎
If you support this message, drop five stars in the comments! ⭐⭐⭐⭐⭐
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Motherhood can feel like a lot of things at once: beautiful, exhausting, ambitious, isolating, joyful, overwhelming.
Last September 27, Power Moms on Lake Minnetonka brought mothers together for an afternoon centered on the realities of motherhood — from building a career while raising a family to finding trusted birth support and navigating the ways media and policy shape our experiences.
We heard from powerful voices including @naturi_naughton, Kimberly Seals Allers and an incredible group of mothers, advocates, birth workers & leaders.
Thank you to every mama who showed up, shared, connected, and helped make Power Moms what it was.
We’ll see you at our next events!
Log in the IRTH app and stay tuned.
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#PowerMoms #PowerMomsBrunch #BlackWomenMatter #BlackMama #MaternalWellness
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What we learned from patient stories.
We just brought Irth’s hospital program data to Atlanta, sharing what Black patients have told us through their reviews with local health providers.
These conversations matter because the people experiencing care every day often see things that systems can’t see from the inside.
That’s what we want to keep building with hospitals across the country.
Patient voices. Community insight. Meaningful improvement.
Want to understand the Black patient experience in your community? 📩
Learn more about partnering with IRTH through our Hospital Improvement Program.
Link in bio.
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#PatientCare #HealthProfessionals #AtlantaCity #HealthJustice #BirthEquity
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Breastfeeding doesn`t have to hurt. ⬇️
There can be so much pressure to make breastfeeding look effortless. Finding what works for you and your baby can take time, patience, and a little experimentation.
But the truth is, there is no universal “right way.”
👍🏽Save these breastfeeding positions from our lactation experts and ask your questions in the comments!
Follow Irth for more practical resources and support for Black and brown families.
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#BreastfeedingMama #BreastfeedingTips #BreastfeedingAwareness #BreastfeedingEducation #BlackMothers
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A yacht full of inspiringing Black women with expertise across maternal health, motherhood, media, policy, careers, and community change?
Yes, we did that.
Irth`s Power Moms Brunch was one for the books, and we`re excited to share some of the magic that happened on this weekend.
From the cruise brunch to the panels, community connections, and all the candid moments in between, Power Moms was the perfect Sunday designed to make Black mothers feel seen, supported and celebrated.
Scroll through for a few of our favorite moments, and make sure to follow up for more events like this one!
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#PowerMoms #Blackmothers #Blackmotherhood #Sundaybrunch #MaternalHealth
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Birthworkers, this one’s for you 📅
You give so much to protect and support growing families - now it’s time to refill your cup.
Join Irth & the National Black Doula Association for a Birthworker Appreciation Wellness Pop-Up!
Enjoy guided wellness activities, connection with community, & doulas who supported a birth at Brookdale will get the chance to win a $400 spa raffle.
📍 Rest, reset, and recharge with us.
Link in bio to RSVP
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#birthworkersofcolor #blackbirthworkers #wellnessevent #newyorkevents #brooklynevents
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The voices joining us for Power Moms Brunch
We’re bringing together Black women with expertise across maternal health, motherhood, media, policy, careers, and community change for conversations designed to leave you feeling seen, informed, inspired, and empowered.
✨ Naturi Naughton-Lewis — Actress, singer, proud mother of two, and award-winning star of Power, bringing her perspective on motherhood, career, and the value of trusted support.
✨ Kimberly Seals Allers — Founder of Irth, CEO of Narrative Nation, award-winning journalist, and five-time author whose work sits at the intersection of Black maternal health, storytelling, and systems change.
✨ Senator Clare Oumou Verbeten — Minnesota State Senator and Assistant Majority Leader whose work centers racial justice, human dignity, community engagement, and policy.
✨ Simone Hardeman-Jones — Founding Executive Director of GreenLight Fund Twin Cities, a transformational leader working at the intersection of philanthropy, policy, racial equity, and community power.
✨ LaToya Burrell — General Counsel at Zinpro and Executive Director of the Anderson Foundation, bringing decades of experience across law, leadership, education, and racial reconciliation.
✨ Sheree Curry — Award-winning journalist, communications leader, media host, and mother exploring how the stories we tell about Black motherhood shape how women are seen and supported.
✨ Kaytee Crawford — Founder of Twin Cities Lactation, IBCLC, birth + postpartum doula, and perinatal professional providing culturally grounded, trauma-informed support to Black families.
✨ Keesha Hernandez — Irth’s National Community Engagement Manager, certified doula, lactation specialist, and maternal health advocate focused on supporting families through pregnancy, birth, and postpartum.
🚢 Power Moms Brunch Cruise
📍 Minneapolis / Lake Minnetonka
🗓️ Sunday, September 27 | 12–4 PM
Tickets are available now in bio.
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#blackwomensupportingblackwomen #blackwomenentrepreneurs #minneapolismom #powermoms #brunchevent
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Grow your skills. Grow your circle ➡️
Looking for a way to expand your network, have your contributions recognized, and do work that matters?
🌟The Irth Ambassador Reset gives you space to do all three.
Whether you’re a birthworker, community organizer, storyteller, content creator, mom, advocate—or simply someone who wants to get more involved—this experience can help you turn your interests into something tangible.
Come for the mission. Stay for the growth, community, and support. 🤎
Applications open September 24 - link in bio to register!
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#blackmaternalcare #blackdoulas #birthworker #birthjustice #ambassadorprogram
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